Digital Advertising Fraud and the Cost to Advertisers
Digital advertising is a multi-billion-dollar industry. As with any industry of such size and importance, it inevitably attracts bad actors looking to capitalize on its success. One such nefarious activity is digital advertising fraud. What is Digital Advertising Fraud? Digital advertising fraud refers to any attempt to misrepresent online ad impressions, clicks, conversion or […]
The Resurgence of Audio Advertising: Why It’s Outperforming Other Media
In the digital age, with countless ways to capture an audience’s attention, one medium has emerged as an underdog success story: audio advertising. From traditional radio ads to streaming service spots, audio ads have evolved and now stand head and shoulders above many other advertising mediums. And now, a new form of audio advertising is […]